Published: October 30, 2020 12:31
Categories: About us Comment Design News
For the past five years, Graphic Clinic has been resting. Still talking to our great clients from our first decade in existence, but instead we (and by ‘we’, I mean Brian) have been focussed on working in-house on some great digital products.
Fully embracing User Centred Design was always a hard sell for us at Graphic Clinic. Our size meant we could give great service to our clients, but it also meant that the time to fully explore what our clients needed by talking to their customers was normally beyond their budget. We would do all we could within the limitations of their purses, but we felt we could do more.
The chance to work with Kallidus in Cirencester came up, a full-time opportunity to redesign an online learning platform, so the difficult decision was made to halt all other client work. Throwing all the time available into the one project, for the next two years, led to great results and even an Award for Best Learning Product from the UXUK Awards. The work we did helped secure the businesses long-term future and regain their place in the competitive landscape, helping secure client contracts with Morrisons, Weetabix, Sainsburys and more.
A three month research project with Pixie App — a digital rewards platform for Independent Retailers — led to another two year project with Living Map, a Bath based digital mapping provider. Working on a map and interface redesign of the core product, and an integration of their technology for STAR Alliance Airline Group that will assist long-haul passengers with flight connections across the world.
We have come to rest, at the time of writing, at Colateral. Working on another redesign of an incumbent (first generation) software platform, helping to shape the future of their digital platform through solid User Research and good User Centred Design practices.
If you have a digital product that needs to be brought up to date, to meet the competitive landscape of your industry, please get in touch. We have become quite adept at understanding the users real problems and redesigning digital products to meet the new problems uncovered. Call Brian for a chat.