Creating frameworks

We know this sounds a bit vague, so let’s explain a bit how we deliver big agency thinking, at small prices.

We’ve worked on some big rebrands and some small ones, and what we’ve found is a very simple process at the heart of it all that allows you – the client – to work out what is your brand framework. So what we do is strip out all the “bull” that you might otherwise be fed (by people looking to make a few extra bucks out of you) and cut to the chase. We ask the questions that need asking, we prod the decision makers and we challenge their answers to ensure that we find out just who the company is, what the product is “about”, who the markets are, and so on.

What we don’t do is spend time on things that don’t matter to you as a small business. We make you think about where you want to be in 5, 10 or 15 years time and we create a framework for the brand (your company and its marketing message) that will let you get there with the minimum of fuss. We set up milestones and we revisit the brand at those times to ensure it’s holding up to the framework we put in place, and if it’s not, we work with you closely to ensure the adjustments are made to keep it on track for your business goals.

For example, if you want to go from 5 employees to 50 by year 5, and increase turnover from £1m to £100m you want to make sure you look the part of a bigger company now, rather than try to do a total rebrand when you get there. Trust us, it’ll be cheaper in the long run.