Bake Print approach us to design their Christmas card at the end of 2005. They wanted it to showcase their printing abilities to print buyers and designers alike.
We suggested a Christmas card was a bad idea, in that none of their audience would see it. “Tell us more…” they said. So we suggested a large format, large impact promotional piece that would demonstrate their skills as a high quality and creative printer. They thought it was a brilliant suggestion, so we created the “poster come calendar come spec sheet come business card” to showcase their skills. It changed the design industry’s perception of them, which is what they wanted it to do.
Our design went on to sweep the boards at the 2007 Scottish Design Awards, winning Best Poster, Best Promotional Item, Best Print and the overall Grand Prix award.