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Tag: brand
Judging a book by its cover
Note: This blog article was written for our client Nucleus Financials “Illuminate” campaign. It is due to be published in the autumn of 2015. Picture the scene: you’ve got a …
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Why you (as a small business) shouldn’t be scared of the word “Brand”
For the last two decades, at least, the big worldwide marketing and design groups – like Ogilvy, Interbrand and WPP – have been espousing the virtues and powers of the …
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