A few years back we were asked by the lovely Dee-Anna from Remedi for a new identity for their boutique clothing label. We went back with several options, but we think the one above was the best. Super simple.

Unfortunately Dee-Anna’s boss didn’t select it because she really wanted something more gritty. But we still like this solution with it’s redrawn “r” with leaf.

Their final logo is below demonstrating that the client has the final say — they have to live with it after all, not us.

Luckily technology can help us with that problem and we’re super excited to be working with Keiran from IntoHand in Bath to develop a prototype Team Picking app for iOS and Android. Current offerings are hideously ugly and unbelievably bad to use – as if the people making them have never hear of UX or UI design.

Below are sample screenshots of what we hope to launch in the January.

The Load screen:

Your team screen, say who’s there and rate each player on your team:

Pick those sides – a nice BIG button!

Adding a player is a simple tap or two:

Edit your squad easily:

Voila! Your teams, picked based on your ratings. Get your ratings right and you’ll never have an uneven game again. It’ll work for any sport or occasion.

We look forward to 2013 with excitement with some new work to be published in the new year and some great developments for our clients.

Intro’s Creative director Julian House will be talking about his design philosophies to a packed Design Museum, and then three days later will be flying to Edinburgh to do it all again for the Scottish Design community.

There are still a few tickets left for both talks, available via www.longlunch.com.

There will be free posters to give away, designed by Julian himself, and screen printed by Dan Mather.

Today I upgraded to an iPhone 5 and they’ve not yet created a new grid, so here’s my homage to their initial idea. Pantone’s have been turned into hex colours using this site. They use the Graphic Clinic Pantone’s of 427 and 485 plus – because I really prefer the dark grey one Effektive did – Pantone 433.

I thought I’d share them. You’re free to download them and use them. If you do I’d appreciate a tweet to let me know @GraphicClinic. Thanks.

I’m happy to do a specific Pantone version, should you wish. Requests on Twitter to @GraphicClinic.

The second talk will be in London at the stunning Design Museum, where LongLunch have already held four sold-out talks since their move from the Westbourne Studios venue. UK design industry behemoths Intro, in the guise of their creative director Julian House, will be taking to the (small) stage on the 12th November. Tickets will be on sale via the Design Museum in the not-to-distant future.

We were approached at the end of 2011 to work with on some interim designs for the Plymouth Half Marathon in anticipation of a full rebrand for the annual event, this year taking place on the Queens Jubilee weekend. We took our creative lead from old postcards promoting the area as a holiday destination, picking out key landmarks on the marathon’s route such as the Tinside Lido, Smeatons Tower and the Hoe.